Should You Be GALLUP Certified?

According to Gallup’s State of the Global Workplace report in 2013, only 13% of employees worldwide are engaged in their workplace. In the same report, disengaged employees stand at 63%, while actively disengaged employees make up 24%.

The Gallup trainer gave an excellent analogy to this. Being engaged at the workplace is like noticing trash on the floor and deciding to pick it up to throw it in the bin. The disengaged employee would instead ignore it and pretend that it isn’t there. The actively disengaged employee is the one who threw it on the floor in the first place.

People are usually unhappy at the workplace. How do we solve this? Image Source

Why I decided to be a Gallup-certified coach

I have found it to be increasingly important to be passionate and enjoy being at the workplace. This became much more apparent while working with my current team. At the same time, I cannot imagine doing a job that I hate. We are working 2/3 of our lives away. For most of us, we have the privilege of choice. We can make better decisions with regards to how we choose to spend that huge portion of our time.

I decided to be a psychologist based on personal experience. I learned that psychology and therapy made me a better person, and as a result, live a better quality of life. This inspired me to provide a similar experience to others as well. More recently, gaining self-awareness and making active choices in my career also provided me with similar benefits. As such, it makes so much sense to learn how to provide this benefit to others too.

Coincidentally, Gallup has established a reputation to be one of the leading authorities in employee engagement surveys and solutions. Their main source of revenue comes from the administration of related psychometric tools, corporate consulting, and coaching services. I bought myself a seat to be trained in one of their tools and to be a certified “strengths coach”.

And So My Journey Began

I flew over to the Philippines by paying a grand sum of about RM15,000. This course fee was for 4.5 days worth of training. Given the princely sum (at least for me), it is worth objectively evaluating whether the course has been worth the price.

I arrived a day before the training and checked into a hotel within walking distance of the place. The training location was comfortable, the food was great, and the participants were welcoming and eager to learn.

The course itself? To be honest, it was nothing short of impressive. As a business, they have certainly established the “why” of their value proposition:

  1. Disengaged employees are costing businesses a lot of money.
  2. People are unhappy at the workplace. They spend a lot of time doing something they dislike (while being terrible to their colleagues).
  3. Managers could be technically skilled. However, managers often work up the ranks from a technical position. As such, they may not necessarily have the skill set to manage people. Have you heard of the term “people leave managers, not companies”?

Gallup offers a solution to this through a psychometric tool which gives a glimpse to a person’s “strengths”, which are described as “talent themes”. These are a person’s tendencies in thinking, behaving, and feeling, especially in a professional setting. By developing this self-awareness (and going through coaching of how to best use these strengths to his/her advantage), he or she will be able to navigate through a satisfying career path, work along better with colleagues, and manage others more effectively.

I must say, the company has thoroughly done their homework. They delivered a solid learning experience. To top it off, I received a variety of learning materials, picture cards, handouts, booklets, and any possible tool that you can think of to start coaching with this psychometric tool. Gallup equips you with comprehensive material from start to finish. This includes coaching tools for the employee, the manager, the team, and even the initial business pitch to the company (with PowerPoint slides included).

This course provides tools to work with a variable number of people, which is neat. Image Source

The trainers are also highly knowledgeable in the ins and outs of the tool. If you are in it for the right reasons (continue reading below), then this training is definitely worth the money with great take home value. I also took home with me 5kg worth of materials, which they have nicely included into a Gallup tote bag.

But…

No doubt, this tool and coaching principles offers great utility in helping people navigate through a professional setting. As with any other tool, it measures a limited scope of human potential. A coach has to be mindful to not overgeneralize “talent themes” beyond what it can. From time to time, the training program may insinuate that it is possible to make this sweeping generality. For example, the trainers made us examine how Talent A can in fact be used as Talent B, Talent C or Talent D, which ultimately defeats the purpose of identifying what Talent A is in the first place (to know more, read the Barnum effect).

However, this does not change my high opinion of the course, tool, or trainers. I am aware that this is due to a commercial decision. The organization is treating this as a comprehensive product and service due to it being the bread-and-butter of the company. While a person who is highly competent in coaching through this tool will provide significant benefit to the coachee, it is not a be all and end all of coaching. It simply does not possess the scientific rigor for such an ambitious task. The same goes for any other psychometric tool.

Should You Sign Up For This Course?

You can consider signing up for this course if you:

  1. Work with people at a capacity of a consultant. This includes psychologists, counselors, coaches, trainers, and so on. This tool and training provides an angle to work with people who are seeking guidance in being better working professionals. If this tool can be an added value to your existing skills, is relevant to your clientele, and is a promising means of return on monetary investment, then you can seriously consider taking up this course.
  2. Are a passionate manager who wants to grow his/ her team. A great manager is one who is also a mentor, coach, and leader to his/ her team. This tool can be a great addition to your skill set. The caveat here is that the tool is purchased on a single use basis. Each team member has to take the assessment first.
  3. Are looking for marketable value if you have a related consulting business. Many companies use this tool. You can leverage on this.

You should not sign up for this course if you:

  1. Are looking for career advancement, and think that adding a (rather niche) coaching certification can add value to that. In this case, there is a bigger value add to instead go for a part-time MBA. Albeit requiring a little more money, time, and effort, there will be more weight to what you can offer the business. Where I come from, companies still rely a lot on paper qualifications.
  2. Have no relevant background in working with people and intend to start doing so. This course isn’t for you. You could instead go for more a general coaching course. The International Coaching Federation (ICF) do recognize some of these courses, which is an added advantage. It’s cheaper, you get a wider scope of study, and your coaching will not be narrowly defined by a psychometric tool.
  3. Are interested in consulting people, but not specifically for corporate settings. In this case, it will be much more relevant to be trained as a counselor. Mental health services has a wider market when it comes to individual clients looking for personal development.

In Conclusion

Gallup’s psychometric tool and it’s accompanying coaching course can be a great addition to your existing repertoire of skills and resources. I enjoyed myself throughout the training. I personally find that I made a worthwhile investment. My only caution is to not harbor hope in it being the only tool that you’ll need to rely on. After all, personal development is a journey that never stops.